We were approached by a business woman who is engaged in quantum psychology and is an expert in this field.

Initially, she approached with a proposal to launch an advertisement immediately for the marathon that she planned to hold and start selling like that.

The marathon was paid, and we developed an advertising strategy for her and advised her to change her approach. Start with a free webinar where she will sell her marathon by demonstrating her expertise. Because in her case, head-on sales to a cold audience would not have had an effect.

Our team created a chatbot in Viber and Telegram that registered users for the webinar. It was planned to warm up those who registered long before the webinar to warm up the leads and constantly remind of themselves and the speaker’s expertise.

The chatbot funnel itself looked like this:

We carried out an advertising campaign on Facebook and Instagram.

We launched advertising campaigns one and a half weeks before the date of the webinar. Three days were allocated for a quick test of hypotheses and then 7 days for full-fledged advertising with scaling.

We tested banner and video formats with different semantic messages.

During the advertising process, we faced two difficulties:

⁃ there was a failure in payment due to a lack of funds for the card, which subsequently affected the price of a lead from $ 0.66 to $ 0.87;

⁃ since we created a Business Manager for her, an advertising office and a new pixel, then in the advertising office there was a limit on the daily budget of $ 50 and Facebook no longer allowed to unscrew it in a day.

To scale up, we created a second advertising account a few days before the webinar and duplicated advertising campaigns there. Further, the advertising campaign was carried out simultaneously from two advertising offices.

Screenshots of advertising campaigns with conversion results:

Total: 669 registrations at $ 0.97. The amount of costs is $ 647.03.

As a result, we got the following results:

There are a total of 1001 registrations for the webinar.

Of these, 669 people came from cold traffic (from advertising), the rest were the expert’s subscribers from social networks.

497 people went to the webinar, at one time there were a maximum of 345 people in the online room.

After the webinar, we received: registrations for the marathon (sales) – 66 pieces.

In monetary terms, they received sales for UAH 230,000 (~ $ 8680).

The client was very pleased. In the future, we are already planning new marathons and cooperation with our company.