Initially, the store had a website, but sales left much to be desired on it – about 5-6 sales per month. SEO-specialists “worked” on it for six months and the client was not satisfied with the result.

The main sales channels at that time were – these were several offline stores and sales on the Instagram page through direct.

The client was tasked with launching sales on the site.

We analyzed the site, our programmer installed the direct integration of FB + OpenCart. Next, we created a Commerce manager on Facebook and transferred a catalog with all the products of the online store to it. This was required for catalog sales and dynamic retargeting.

Further work was carried out to analyze competitors, their strengths and weaknesses. The target audience of the buyer was compiled together with the owner of the store and her manager, since they know better the people who buy from them.

From mid-December to the end of 2020, there was a stage of testing various hypotheses.

(Due to the fact that Facebook has already begun preparations for the implementation of Apple’s changes in attribution and tracking user actions on its devices since the beginning of the year, the results from the advertising cabinet did not show the real picture of sales, since some purchases were simply not tracked)

And the results in sales started in early 2021.

January 2021:

January 2021:

February 2021:

March 2021 (due to the lockdown, they sagged a bit in the results):

April 2021:

Facebook does not track about 30-35% of sales per month, so the numbers in the screenshots are not entirely reliable. It turns out about 60-70 sales per month, and initially before the start of our work there were 5-6 sales per month on the site.

We continue to cooperate with this store to this day.

For May 2021, the client has increased the advertising budget by 50%, because very happy with the result.

Results for early October 2021:

For $ 1 back from advertising, we get $ 7 !! This is only the beginning of the month.

Overall, the niche is very interesting. There are some difficulties in actively scaling, since nevertheless, the main direction of the store is clothing for poledance, and this niche is limited to a small audience.